Beauty Bakerie

Beauty & Skincare

A single mother and breast cancer survivor, Cashmere Nicole founded Beauty Bakerie in 2011 as a new lipstick brand that was vegan, non-toxic and cruelty-free. Beyonce featured the nascent brand on her website, and Nicole (she goes by Cashmere Nicole for business) began marketing her long-lasting lipsticks on Instagram, where it now has 1.2 million followers. Today, Beauty Bakerie has raised $10 million from such investors as Unilever’s venture arm, New Voices Fund and top black execs like Kenneth Chenault (former CEO of AmEx), making Nicole the rare black woman to raise that level of venture funding. “America is at an interesting inflection point,” Nicole says. “Now is a time for everyone to create change and a lasting legacy.”

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