Juvia’s Place was created to celebrate the rebels, rulers and queens of the African kingdoms of long ago, who emulated and honored beauty through their soulful and innovative techniques that the top beauty gurus still use today. Our customers are women. Our customers are men. Our customers have skin tones in the fairest fairs to the deepest darks. The Juvia’s Tribe is where we celebrate our customers that come to us from all walks of life.